5 Best Social Media Sites for Business

Social media

Any reasonable person would agree that any organization that doesn't utilize social media marketing techniques in this day and age is essentially passing up a great opportunity that could possibly bring your business a heap of clients.

Social media networking is a great approach to acquaint people with a brand. At the same time poor social media marketing strategies can also diminish the status of the brand.

Which one to choose?

It is generally recommended that to expand your brand identity you should be dynamic on all types of social networking. In any case, it is important for the entrepreneurs to pick the right social platform that can offer them better assistance with reaching their objectives with applicable groups of audience.

Facebook

1. Facebook

Making a business page is an unquestionable requirement. Facebook is the most mainstream social media networking stage on the web. A Facebook page has numerous potential advanta

ges for your business. It is the most adept platform for securing a local following.

You can easily share photos and videos related to your business. Your customers can straightforwardly interact on the Facebook page. This is the best approach to correspond with your audience when contrasted with an automated business email.  

Cons of Using a Facebook Page for Business

Gaining likes and followers will not occur incidentally. You will have to do a ton of promotion. Therefore as always, content is the key. Along with promotion the content of your pages should persistently be updated  with new information that readers will discover helpful.

Even if you achieve the desired number of likes and followers, you will have to to invest a quality measure of time in replying on remarks and questions on your page. Absence of consistent interaction can lead to notoriety among the audience.

2. Twitter

Twitter has quickly become the go-to tool for advertising. In Facebook, your updates does not necessarily need to show up on the news-feed of every one of your friends. Facebook's algorithm will only permit it to go out to a less percentage of your friends.

The same way the updates you share on your business page may fail to reach all your followers. However in twitter every single tweet will reach the majority of your followers unless it is a direct tweet to somebody.

Disadvantages of Twitter Marketing

The character count of one twitter message can't go past 140. This is one of the most noticeably awful features as far as any entrepreneur is concerned.

So essentially twitter is used to direct more people to your site, articles and so forth. It can likewise keep your followers up to date with the latest information about your business.

3. Instagram

Instagram is the most popular photo sharing application for smartphones. It is free and is available on iOS, Android and Windows phone. You can share the photos of the most recent activities or events that are going on in your business.

This application can be really helpful for business people who who own a restaurant or a boutique. You can share wonderful photographs using the filters that are available on the application. Good photography skills will be an added advantage.

In instagram your photos reach the wider audience using Hashtags. Like other social networking platforms, you can add hashtags to any of your own photos. The hashtag can be given as a caption or can be specified as a comment. Anyone can then tap on the hashtag to see all photos with the same hashtag.

Cons of using Instagram for Social Media Marketing

Instagram is surely not for every organization. It has very limited features. Unlike Twitter and Facebook, Instagram does not support the feature of clickable links in your post. Therefore, it can be hard to lead a promotion campaign on Instagram that is particularly intended to direct people to a site.

Clearly Instagram is streamlined as a mobile specific platform. The desktop version does not allow all the features as that of the mobile version. This can leave a noteworthy number of potential clients out of the picture.

4. Google plus

You can pick up a good exposure by utilizing Google +. One of the best advantages you can appreciate by utilizing Google + is an ascent in Google search rankings.

On Google +, people and organizations mingle through circles.Once you have potential customers in your followers circle, people can discover your business page by using Google search. You are likely to appear in more search results based on the significance of your content.

Downsides of Google +

Popularity-  Despite the fact that Google+ is doing great, it has far to go to surpass the prominence of Facebook and Twitter.

Administration- Google + does not support the feature of adding managers to your business account  like you can on other social media platforms. This implies you either need to deal with your business page alone or trust another person to sign in with your same account details.

5. LinkedIn

Linkedin is an extremely supportive platform to construct your contacts professionally.

It can help you associate with experts in your preferred field. However, the vast majority just utilize LinkedIn as an online resume.

LinkedIn Answers- LinkedIn Answers is a great approach to impart business knowledge and associate with entrepreneurs with similar interests.  

Careers- LinkedIn incorporates a committed "careers" section that permits you to showcase your job profile to those users who may be searching for new openings for work. This way it can become less demanding for you to connect with candidates that interest you.

Cons of Using Linkedin for Business

The costs of Linkedin advertisements are the falsely high. Unlike Facebook and Twitter, Linkedin does not offer you tools to to help you administer your campaigns.

Stats reveal that engagement on LinkedIn has declined considerably over the years. Even with features that allow you to share stories and slideshares, there is no genuine engagement on LinkedIn like Facebook or Twitter.