Friday, 27 November 2015

4 important Tips for marketing mobile apps

Smartphones and other mobile devices have become undeniably essential in our daily lives. The development of mobile applications is advancing at a stunning pace. 

According to a recent survey, there are more than 1.6 million applications in the Google Play Store! The applications in the app store has crossed more than 1.5 million.

Understand your audience. Go deep.

Regardless of what your business is, a mobile app can assist you to get and retain clients. Knowing your target audience can be of great advantage while marketing your app.

By figuring out who is well on the way to be occupied with your application, you can arrange the configuration and usefulness around their inclinations.

App design

When you develop a mobile app, outline it in a manner that it urges the client to stay drew in and stay longer.

App designing
Applications with appealing elements don't bait more customers all the time. Your essential concern should be the end product. Make sure that your efforts are engaged upon the end user. Focus on how they will respond and interact to your application.

Do not rely only on Google Play & App Store. You can develop an application for different platforms rather than investing all your energy and money with a solitary platform. This can offer your business some assistance with getting an extensive reach before more clients.

Additionally, new advances in HTML5 will let you develop a native app-like involvement in the mobile browser.


Since there is no shortage of apps in the market nowadays, you cannot be complacent after creating app and and expect it it promote itself.

Make a point to explain what the application is for. Give a detailed description and include the screenshots of the application. Check out successful applications in your category and understand how they utilize the description field to market themselves.

Social media marketing
Social media marketing

Expand your visibility on online networking communities, particularly Linkedin, Google+ and Facebook, to wind up better known among business people and application designers.

Your app can benefit a lot from social media. Facebook campaigning increases the brand awareness and is unquestionably the best communication tool for the developer and the user.
Twitter can can pull in your followers’ attention quickly by giving them helpful information. Sometimes snappy descriptions can go viral in twitter.

Thursday, 26 November 2015

3 key benefits of responsive web design for online businesses

The development of the mobile market is continually reshaping how we communicate in our daily lives. People are no longer dependant on desktop computers to access the internet. 

Expanding numbers are doing as such from a wide range of platforms and screen sizes. 

Therefore it has become imperative for your business’s website to work properly across distinctive platforms.

If you would prefer not to have a multiple sites for desktop computer, tablet, or smartphone the best solution would be is to utilize responsive framework.

Why do I need a responsive website?

Enhanced user experience

Responsive web design lets your site automatically fit into any given frame. It additionally gives you the ability to have an extraordinary looking site.

With a responsive framework, your clients will have the capacity to get the full advantage of what your site offers whether they see your website on a PC, tablet, or cell phone.

Easy to update 

Let’s say your website has separate versions for PC and mobile devices and you are wanting to make an update. Clearly it will double the work because of the presence multiple versions. 

Luckily, responsive design takes care of this issue. You just need to update your site once and the clients can to get access to the full scope of content without any difficulty.  

SEO benefits

Google itself prefers responsive framework while optimizing websites for mobile devices. From an SEO point of view, one of the major troubles of having a separate mobile version is that  these sites don't rank well in search engines.

The domain authority of this site will not be as good as its desktop version. Then again, updating your site as responsive will allow you to keep up your backlinks, and will imply that you can center your SEO on one single site.

Keeping up multiple versions of a site is as good as copy content which Google hates. Google will penalise you if your website is not upright according to it. 

Utilization of responsive design implies less work for the Googlebot, as they don’t have to crawl and index separate adaptations of the same site.

Thursday, 19 November 2015

7 things to consider when designing your website

Web development and design plays a vital part in the advancement of your business. In order to get the consideration of your target clients, it is essential to have a flawless and remarkable web presence.

If you have a less engaging website, it will without a doubt have a negative effect on your brand identity.
Recognize Your Audience
Before we start with designing, it is important to know who you are endeavoring to reach. Knowing your intended interest group will help you present your content in a suitable way to intrigue that group of audience. 

In order to determine your target audience, the important factors to be considered are age, group, geographic area, gender and so on. 

Once you get a reasonable idea on that, it is all about figuring out a out a shared characteristic between the wide variety of people in your audience.
Presentation of the website is one of the basic aspects that the developer must look into. Simple reason- Visual appeal is fundamentally essential for your brand’s image.

As far as the design is concerned there are wide range of possibilities. Consistently, we see new styles being developed every year. In any case, everything comes down to a decent design that should make trust with the visitors.
The navigation menu is a place on every page where connections to different pages on your site are shown. 

When you are trying to draw in guests to your site, it also important to keep them engaged. There is no point of having an impressive website if your viewers are not able to utilize it to discover the greater part of the essential information they are looking for.
Logo Design
A logo is a critical part of your business branding. Your logo sets up the identity of your company. A decent logo should have a text part that should be clear and understandable.

Customarily the logo is set on the upper left of the composition.

Content plays the most critical part to rank a website. As Google gets more advanced, quality turns out to be more imperative. 

Essentially a good content is all about quantity and quality. Google decides a score for every web page crawled by it. This score is assessed by Google’s algorithms. At the same time originality of the website’s content should not be traded off by superfluously stuffing keywords.
Okay, let us forget about ranking and other technical jargons a moment. In simple words- Content is what will draw your viewers and keep them engaged. So contribute a great deal of time to make amazing content for the best results.
Quantity, then again, implies that your website should to be upgraded consistently. The more updates you do, the higher your site will ascend in google rankings.
Mobile site- Responsive web design
What is Responsive web design?
In layman’s language the concept of Responsive Web Design (RWD) can be explained as an approach that will allow your website to adjust to the measure of screen it is being seen on.
Somebody opening your website on a 3 inch screen size smartphone will be demonstrated the same website as the individual opening it on their laptop or desktop computer.
So it is understood that having a mobile website is imperative. Here is a lesser known truth- Mobile friendly websites will soon be winning more consideration from Google. Responsive web design upgrades the customer experience, and in addition manages SEO. This is simply because of the fact that the sites which have utilized this methodology will have one URL and the same HTML which makes it more effective for Google to crawl, index, and sort out the content.
On the off chance that your site is not optimized for mobile devices, it can gradually push away your potential clients.

Use of Google Analytics.
Seeing how clients utilize your site is a major stride for enhancing future online marketing strategies. Fortunately Google Analytics can fill this need in all sense.
Google Analytics can give all details related to your site’s marketing endeavors and optimization. It will help you to figure out precisely how your site is performing. Analytics can help you keep a track of the number of new guests and how they carry on once they are on your site and why they leave. Importantly this service is free of cost.

Wednesday, 11 November 2015

5 Best Social Media Sites for Business

Social media
Any reasonable person would agree that any organization that doesn't utilize social media marketing techniques in this day and age is essentially passing up a great opportunity that could possibly bring your business a heap of clients.
Social media networking is a great approach to acquaint people with a brand. At the same time poor social media marketing strategies can also diminish the status of the brand.

Which one to choose?

It is generally recommended that to expand your brand identity you should be dynamic on all types of social networking. In any case, it is important for the entrepreneurs to pick the right social platform that can offer them better assistance with reaching their objectives with applicable groups of audience.

1. Facebook

Making a business page is an unquestionable requirement. Facebook is the most mainstream social media networking stage on the web. A Facebook page has numerous potential advanta

ges for your business. It is the most adept platform for securing a local following.

You can easily share photos and videos related to your business. Your customers can straightforwardly interact on the Facebook page. This is the best approach to correspond with your audience when contrasted with an automated business email.  

Cons of Using a Facebook Page for Business

Gaining likes and followers will not occur incidentally. You will have to do a ton of promotion. Therefore as always, content is the key. Along with promotion the content of your pages should persistently be updated  with new information that readers will discover helpful.

Even if you achieve the desired number of likes and followers, you will have to to invest a quality measure of time in replying on remarks and questions on your page. Absence of consistent interaction can lead to notoriety among the audience.

2. Twitter

Twitter has quickly become the go-to tool for advertising. In Facebook, your updates does not necessarily need to show up on the news-feed of every one of your friends. Facebook's algorithm will only permit it to go out to a less percentage of your friends.

The same way the updates you share on your business page may fail to reach all your followers. However in twitter every single tweet will reach the majority of your followers unless it is a direct tweet to somebody.

Disadvantages of Twitter Marketing

The character count of one twitter message can't go past 140. This is one of the most noticeably awful features as far as any entrepreneur is concerned.

So essentially twitter is used to direct more people to your site, articles and so forth. It can likewise keep your followers up to date with the latest information about your business.

3. Instagram

Instagram is the most popular photo sharing application for smartphones. It is free and is available on iOS, Android and Windows phone. You can share the photos of the most recent activities or events that are going on in your business.

This application can be really helpful for business people who who own a restaurant or a boutique. You can share wonderful photographs using the filters that are available on the application. Good photography skills will be an added advantage.

In instagram your photos reach the wider audience using Hashtags. Like other social networking platforms, you can add hashtags to any of your own photos. The hashtag can be given as a caption or can be specified as a comment. Anyone can then tap on the hashtag to see all photos with the same hashtag.

Cons of using Instagram for Social Media Marketing

Instagram is surely not for every organization. It has very limited features. Unlike Twitter and Facebook, Instagram does not support the feature of clickable links in your post. Therefore, it can be hard to lead a promotion campaign on Instagram that is particularly intended to direct people to a site.

Clearly Instagram is streamlined as a mobile specific platform. The desktop version does not allow all the features as that of the mobile version. This can leave a noteworthy number of potential clients out of the picture.

4. Google plus

You can pick up a good exposure by utilizing Google +. One of the best advantages you can appreciate by utilizing Google + is an ascent in Google search rankings.

On Google +, people and organizations mingle through circles.Once you have potential customers in your followers circle, people can discover your business page by using Google search. You are likely to appear in more search results based on the significance of your content.

Downsides of Google +

Popularity-  Despite the fact that Google+ is doing great, it has far to go to surpass the prominence of Facebook and Twitter.

Administration- Google + does not support the feature of adding managers to your business account  like you can on other social media platforms. This implies you either need to deal with your business page alone or trust another person to sign in with your same account details.

5. LinkedIn

Linkedin is an extremely supportive platform to construct your contacts professionally.
It can help you associate with experts in your preferred field. However, the vast majority just utilize LinkedIn as an online resume.

LinkedIn Answers- LinkedIn Answers is a great approach to impart business knowledge and associate with entrepreneurs with similar interests.  

Careers- LinkedIn incorporates a committed "careers" section that permits you to showcase your job profile to those users who may be searching for new openings for work. This way it can become less demanding for you to connect with candidates that interest you.

Cons of Using Linkedin for Business

The costs of Linkedin advertisements are the falsely high. Unlike Facebook and Twitter, Linkedin does not offer you tools to to help you administer your campaigns.

Stats reveal that engagement on LinkedIn has declined considerably over the years. Even with features that allow you to share stories and slideshares, there is no genuine engagement on LinkedIn like Facebook or Twitter.